A website that can be found, SEO that compounds, and paid social that produces leads while the site grows. Fees are in rupees, excluding GST, for the scope in each column.
Content StrategyClusters, briefs, editorial direction
Keyword ResearchDemand mapping and opportunity scoring
Search IntentMatching pages to the decision behind a query
Internal LinkingMoving authority to pages that earn
Local SEOProfiles, local packs, multi-location structure
Ecommerce SEOTaxonomy, facets, catalogue at scale
Digital PRCoverage and citations worth having
AnalyticsAttribution that survives a finance review
Conversion OptimisationTurning the traffic you already have
Working industries
Each industry has its own pages.
The fee on each page is a scope already published. A stock list, a booking engine, a checkout and a product login are named where they are a different build.
DentistsClinics that sell treatment — implants, aligners, root canals — not a page called Dental Services.SEOWebsite
LawyersPractice-area pages for firms that are hired for a matter, not for the phrase ‘lawyer in Delhi’.SEOWebsite
SolarInstallers whose sale is a rooftop system, with a site survey as the enquiry — not a brochure of panels.SEOWebsite
Real estateBrokerages and developers who are paid when a property transacts — an area page, not a fake inventory.SEOWebsite
Chartered accountantsFirms retained for audit, tax or compliance, with a site that states the facts the Institute’s write-up allows.SEOWebsite
ArchitectsPractices instructed on buildings, with pages by the commission rather than a gallery of renderings.SEOWebsite
Interior designersStudios that fit out a whole home, with the carpet area and the rooms stated in the quote.SEOWebsite
Car dealersShowrooms whose site has to show cars they are allowed to sell, at the price they state, without scraping a portal.SEOWebsite
WorkshopsGarages hired for a repair, with the job and the car named before anyone talks about a price.SEOWebsite
EV chargingInstallers of chargers, hired for a site survey. An EV showroom that sells cars uses the dealer pages.SEOWebsite
HotelsProperties whose site describes the stay and asks for a date. A booking engine is not included.SEOWebsite
WeddingsPlanners and venues. A planner sells the wedding. A venue sells a date and a capacity.SEOWebsite
CoachingInstitutes that teach a course they actually run. Results are published only as the institute supplies them.SEOWebsite
SchoolsA school a child attends. Admissions, the board, and the age, as the school states them. No promise of a seat.SEOWebsite
CollegesA college whose pages are the programmes it teaches. Placement claims only with the college's own year.SEOWebsite
ManufacturersA plant that sells a specification and a quote, not a visit to the factory gate.SEOWebsite
LogisticsA carrier whose pages are the lanes and services it runs. A tracking login is not the marketing site.SEOWebsite
Ecommerce and D2CA brand that sells its own goods. The work is the category page and what gets indexed. The checkout stays on the shop they already run.SEOWebsite
Software and SaaSA company that sells software. The search is the comparison and the objection, whether the contract is a subscription or a licence.SEOWebsite
Also on the site
Shorter notes on other sectors.
These are orientation notes. The commercial offer, where one exists, is the set above. A note here is not a second sales page for the same buyer.
Six stages. The first three decide whether the last three are worth doing.
01
Discover
The business before the website. What you sell, who buys it, what a customer is worth, and what the market around you already looks like in search.
02
Diagnose
Where the growth is currently leaking: technical foundations, content that misses intent, authority you don't yet have, measurement that can't prove anything.
03
Strategise
A prioritised roadmap. What gets built, in what order, by whom, and what has to be true before the next phase starts.
04
Execute
The highest-impact work first, shipped with your team. Tickets developers can act on and briefs writers can use.
05
Measure
Visibility, traffic and, where the tracking allows it, enquiries and revenue. Reported plainly, including the things that didn't work.
06
Compound
Double down on what is working, retire what isn't, and keep improving the pages that already earn. This is where most of the return comes from.
Start here
Not sure which of these you need?
That is a normal place to start. Tell me what the business is trying to do and I will tell you honestly which of the three matters first, and which can wait.
