Shruti Parashar
Pricing

The fee is for the scope in the column.

Rupees, excluding GST. Set against the Indian list prices checked in October 2026. Anything outside that scope is still quoted after a look at the business.

A printed page with the text out of focus, a pen, a stamp pad and a calculator on a desk.
A quotation on a desk. Editorial image, generated for this site. Not a client’s office.

These are this practice’s fees. They were revised after the Indian list prices checked on 11 October 2026. They are not a copy of any one rate card, and they are not the old dollar prices converted into rupees. The dollar offer is withdrawn.

The bands below are what those agencies published. They are not a census of the Indian market. Local SEO, in the guides reviewed, is often ₹15,000 to ₹40,000 a month, and a five-page site is often ₹15,000 to ₹60,000. Nico Digital says sustained retainers start around ₹35,000 and that their own work starts at ₹70,000. Media Officers (15 July 2026) puts sustainable SEO at ₹25,000 to ₹85,000 a month, and their own local plan at ₹24,999. GIT Infosys publishes a five-page site at ₹15,000 and a custom site at ₹55,000, before GST. Local SEO here is ₹40,000 a month, the top of the ₹15,000 to ₹40,000 band those guides describe. A from-scratch local website is ₹85,000.

Where these fees sit

Scope This practice Nearest published figure
Local SEO, one business ₹40,000 a month Local packages often ₹15,000–₹40,000. Media Officers’ own local plan starts at ₹24,999. Gaurav Tiwari’s foundation is ₹25,000, GST included.
Growth SEO ₹65,000 a month Matebiz’s top SEO card is ₹55,000. Nico Digital’s growth band is ₹50,000–₹85,000.
Broader SEO ₹95,000 a month Gaurav Tiwari’s top card is ₹1,00,000 a month, GST included.
Local website, 5–7 pages ₹85,000 Gaurav Tiwari’s seven-page site is ₹75,000, GST included. GIT Infosys publishes a custom site at ₹55,000 before GST.
Growth website ₹1,50,000 Gaurav Tiwari’s no-page-cap site is ₹1,50,000, GST included.
Larger website ₹2,50,000 The same guides put corporate sites at about ₹1,50,000 to ₹5,00,000. Gaurav Tiwari’s app tier starts at ₹3,00,000, GST included.
Meta ads management, local ₹40,000 a month VGraple prints ₹15,000, ₹35,000 and ₹70,000 a month. Ad spend is extra on their cards too.
Meta ads management, growth ₹70,000 a month Level with VGraple’s ₹70,000 card. Their card does not include a landing page.
Meta ads management, larger ₹1,00,000 a month Above the Meta-only fees opened on 11 October 2026. The highest of those was ₹70,000.

Every figure in the right-hand column is an agency’s published range or its own package, reviewed on 11 October 2026. It is not a survey. GST at 18% is added to this practice’s fees. It is not inside them.

What the number does not include

  • GST at 18%.
  • A guaranteed ranking, a guaranteed enquiry count, or a date for either.
  • Ad spend. Meta is paid by the business, direct, with no markup.
  • Domain, hosting and third-party licences. Those are billed at cost, or the business pays the vendor.
  • A second city, a shop, or a page count outside the column. That is a different quote.

The person who confirms the scope is Shruti Parashar, based in Sonipat and working across Delhi NCR. There is no Delhi, Gurugram or Noida office. Industry versions of the same work are on the services page.

Fees

Three builds, scoped by what the site has to do.

A clinic in Delhi NCR and a business with a large catalogue need different websites, so they are quoted as different builds rather than as bigger and smaller versions of the same one.

One-time project fee, excluding GST. Billed 50% up front and 50% at launch. The number in the column is the fee for that scope.

  1. Local Presence

    Service businesses, clinics, trades, single or multi-location retail

    ₹85,000 project fee, plus GST

    A fast, credible site that ranks in the local pack and turns a phone-first visitor into a call or a booking.

    • 5–7 pages, designed from scratch — no template
    • Content plan and page-by-page copy outline, written before design starts
    • Local SEO built into the structure: service and location page architecture, LocalBusiness schema, NAP consistency
    • Google Business Profile connected and optimised
    • Lead form, click-to-call and directions on every page
    • Enquiries piped into your CRM, inbox or WhatsApp — connected and tested
    • Mobile-first build, Core Web Vitals pass
    • GA4 and Search Console configured and verified
    • 3 months of website management included — updates, backups, uptime and small edits
    What you are paying for

    A site you own outright, structured so a local search can actually find it, with the content plan, the CRM connection and a quarter of management already inside the fee. No template licence, no page-builder subscription, no bill for the first small edit you ask for.

    Around 3 weeks from content handover. After the included three months, website management is the care plan, or it stops.

    Get a scoped quote
  2. Larger site

    Businesses with many pages, a catalogue, or a content programme behind the site

    ₹2,50,000 project fee, plus GST

    A larger site: a design system, templates for a catalogue or a long content programme, and enquiries that land in the CRM with their source attached.

    • 20+ pages on a documented design system
    • Content strategy for the whole site: cluster map, page inventory, briefs and a twelve-month publishing calendar
    • Templates for service, catalogue, comparison and location pages, ready for the team to fill
    • A CMS so the business can publish without a developer
    • CRM integration — Zoho, HubSpot, or the system the business already runs — with the source attached to every enquiry
    • The enquiry path instrumented end to end, including the pages that should produce a conversation
    • Full migration with redirect mapping and rank protection
    • 3 months of website management included, then 60 days of post-launch support on top
    What you are paying for

    A documented design system, templates the team can publish against, and a migration that maps the old URLs. The fee above is the fixed project fee for this scope.

    8–12 weeks depending on page count and integrations. Scope is fixed in writing before the first invoice. After the included three months, website management is the care plan, or it stops.

    Get a scoped quote
Add-ons
  • Care plan ₹12,000 A month, plus GST, after the three months included in every build. Hosting oversight, updates, backups, uptime monitoring and a monthly allowance for small edits. Cancel any month.
  • SEO retainer From ₹40,000 A month, plus GST. The build ships with the SEO structure. Ongoing content, links and technical work are the SEO plans, not a second copy of the build fee.
  • Landing page ₹35,000 One page, plus GST, on a site that already exists. A new site is a build, not a landing page.
  • Discovery week ₹25,000 Plus GST. Architecture, wireframes and a written build quote. Credited in full against the project if you go ahead.

Every build includes the content plan, the CRM connection and three months of website management at no extra cost. Domain, hosting and any third-party licences are billed to you directly at cost — never marked up.

Fees

Three retainers, scoped by the ground you have to win.

Ranking in one city is a different problem from displacing an established competitor in a national category. The plans are sized to the problem rather than to a number of keywords.

Monthly retainer, billed in advance, excluding GST. No setup fee. The number in the column is the fee for that scope. Reporting and a strategy call are included at every tier.

  1. Local + Website SEO

    Single and multi-location businesses that win or lose in the map pack

    ₹40,000 a month, plus GST

    Own the searches happening within a few miles of you — the map pack, the service pages and the reviews that decide the click — with the website's own SEO fixed on the same retainer rather than quoted as a second one.

    • Website SEO included: technical crawl, speed, schema, titles and internal linking — the fixes made, not handed over as a report
    • Google Business Profile optimisation and weekly posts
    • Citation audit, cleanup and ongoing consistency across the directories that matter
    • Review generation system and response templates your team can run
    • Location and service page build-out — written, published and interlinked
    • Map-pack rank tracking by grid, so you can see the streets you win and the ones you do not
    • 2 locally-targeted content pieces a month
    • Monthly report counting calls, form fills and direction requests, plus a strategy call to read it with you
    What you are paying for

    A local footprint that is actually clean — profile, citations, reviews — and a page for every service and area you sell to. The website SEO sits inside this fee, so the technical work an audit would flag is done rather than quoted. You keep the pages and the profile whether or not the retainer continues.

    3-month minimum. Further locations are scoped on the same terms, not copied in as a flat extra.

    Get a scoped quote
  2. Broader SEO

    Businesses competing beyond one city, where organic has to feed a sales pipeline

    ₹95,000 a month, plus GST

    A programme built around the buying decision — the comparison, the alternative and the objection pages your sales team already answers on every call.

    • Cluster architecture mapped to the buying decision, not the product taxonomy
    • 8–10 pieces a month including comparison, alternative and JTBD pages
    • Product-led content built with your team's subject expertise
    • 6–8 links a month plus a running digital PR programme
    • AI search visibility programme across ChatGPT, Perplexity and AI Overviews
    • Competitor displacement: which of their pages we take, and in what order
    • Pipeline-attributed reporting — sessions to signups to qualified pipeline
    • Monthly strategy call with your growth or marketing lead
    What you are paying for

    The pages your sales team already answers on every call — comparison, alternative and objection pages — built at 8–10 a month with links behind them, plus reporting that follows a session through to qualified pipeline. Content production sits inside the fee, not as a second invoice.

    6-month minimum. Content production is included, not billed on top.

    Get a scoped quote
Add-ons
  • Technical SEO audit ₹55,000 Plus GST. For a local or small business site: a full crawl, render and index analysis with a prioritised fix list. Credited in full against the first month of a retainer. A large catalogue is a different audit.
  • Link-building sprint ₹55,000 A month, plus GST. Standalone outreach and digital PR, 4–6 earned placements. Runs alongside any plan or on its own.
  • AI visibility (GEO) audit ₹35,000 Plus GST. Where the brand appears, and does not, across AI answer engines, and what to change. This is this practice's fee for that audit.

SEO compounds and it is slow. Anyone quoting a ranking guarantee or a date is guessing. What is guaranteed here is the work, the reporting and an honest read of whether it is going in the right direction.

Fees

Three ways to run paid social, scoped by what you are buying.

A local business buying phone calls and a company buying qualified enquiries need different campaign structures, different creative and different definitions of a good lead.

Monthly management fee, excluding GST. Ad spend is paid directly to Meta and is never billed through us or marked up.

  1. Local Lead Gen

    Local businesses whose ads need to produce calls and form enquiries

    ₹40,000 a month, plus GST

    One offer, run properly, in the radius that actually converts — with every lead routed somewhere a human will see it.

    • 1 core offer, built and tested
    • 4–6 new creatives a month
    • Instant lead forms with qualifying questions
    • Lead routing to CRM, WhatsApp, SMS or email within seconds
    • Call tracking and offline conversion import
    • Geo and radius testing to find the profitable catchment
    • Weekly optimisation and a monthly report

    3-month minimum. Ad spend is paid by you directly to Meta. The useful starting budget depends on the city and the offer, and is agreed before launch.

    Get a scoped quote
  2. Larger paid social

    Businesses buying higher-value enquiries, where a cheap lead nobody calls is not a result

    ₹1,00,000 a month, plus GST

    Full-funnel paid social measured on enquiries the sales team will work, not on the cheapest cost per lead.

    • Full funnel: cold demand capture, retargeting and nurture
    • Conversions API plus offline conversion import from the CRM
    • Pipeline attribution — spend mapped to opportunities and closed won
    • Lead-quality reporting shared with the people who call the enquiries, not only with marketing
    • Dedicated creative pipeline with monthly concept sprints
    • Sales enablement: which creative and objection produced each lead
    • Weekly working session with your growth lead

    6-month minimum. Setup fee waived.

    Get a scoped quote
Add-ons
  • Account setup ₹35,000 Plus GST, for a new account. Pixel and Conversions API, event mapping, lead routing and a reporting dashboard. Included when the larger paid-social engagement is the one being bought.
  • Creative sprint ₹45,000 Plus GST. A batch of 10 additional concepts — static, video cut-downs and hooks — outside the monthly allowance.
  • Ad account audit ₹25,000 Plus GST. Structure, tracking, creative and spend efficiency, with a prioritised fix list. Credited against the first month of management.

Ad spend is separate and always paid by you directly to Meta. Cost per lead depends on your market, offer and creative, so no number is promised before there is data from your account.

Are these the final fees?

They are the fees for the scope written in each column, excluding GST. A different page count, a second city, a shop, or a catalogue changes the quote. The reply to an enquiry confirms that the column matches the business before anything is invoiced.

Why are the fees above the cheap packages?

Because the published floor in India, often ₹8,000 to ₹15,000 a month for SEO and ₹15,000 for a five-page site, buys a template or an activity report. These fees sit with the higher published cards for the same kind of scope. They are not an enterprise team rate.

Is GST included?

No. Every fee on this page excludes GST, which on these services is 18%. Domain, hosting and ad spend are also extra. Ad spend is paid to Meta by the business and is not marked up.

Is the audit free?

A first look at whether search is the right lever is part of the reply to an enquiry. A written audit of a small site is ₹55,000, plus GST, and is credited in full against the first month if a retainer starts. A large catalogue is a different audit.

Start here

Send the site. The reply confirms which column fits.

If the published scope is wrong for the business, the reply says so and quotes the difference. If search is the wrong channel, it says that too.

Replies usually go out within one working day.