Shruti Parashar
SEO · Workshops

SEO for a workshop, by the repair.

Service, dent, or AC. A page called Automobile Solutions ranks for none of them.

Starting fee ₹40,000 a month, plus GST. The column marked on this page is that scope. The other published columns are below.

An empty workshop bay, a lowered lift, tools on a pegboard and an open shutter.
An empty workshop. Editorial image, generated for this site. Not a client’s garage.

The retainer is priced for a book of jobs, not for one service.

This page does not cite a price for a dent or a service interval. No such rate was used. A workshop whose entire trade is a single small job, once, is the wrong client. A workshop that fills bays through the month can carry the retainer.

Recommendation: pages for the jobs the garage will take this quarter. A showroom that also has a bay can link here. The stock, if they sell cars, is the dealer page.

01 The problem

Garage sites read like a directory of every fault.

What gets cut.

  1. 01

    Every repair in one paragraph

    A service and a body job are different searches. They do not share a page.

  2. 02

    A brand menu the garage cannot touch

    Makes and models are listed only when the workshop will take them.

  3. 03

    No way to describe the car

    A form without the registration, the symptom, and a phone number wastes the bay.

02 The work

What the retainer covers.

The jobs. The profile. The cars they will accept.

  1. 01

    Job pages

    One URL for each repair the workshop wants enquiries for.

  2. 02

    The Google profile

    The garage's name and a phone that reaches the bay.

  3. 03

    A booking note

    Car, symptom, and a time they can come. Not a diagnosis.

  4. 04

    Monthly reporting

    Enquiries from non-brand search. No position is guaranteed.

03 The process

How an SEO engagement runs

A job the workshop will not take is not given a page, however often it is searched.

  1. 01

    Audit

    The site, the Google profile, and whether a call or a form is actually counted. The reply says if search is the wrong channel.

  2. 02

    Research

    The searches that match services the business sells. Competitor pages are read for structure. Their claimed results are not treated as facts.

  3. 03

    Strategy

    Which pages to publish, which to refuse, and which pricing column the scope fits. Written down before the monthly work starts.

  4. 04

    Implementation

    Technical fixes, internal links, the profile, and the pages. Anything that states a professional fact is corrected by the client before it goes live.

  5. 05

    Check

    Forms, the phone number, redirects from old URLs, and schema that matches the visible page. No review markup is added to invent a rating.

  6. 06

    Report

    A monthly read of calls and form fills, including what did not move. The report is the work. It is not a ranking promise.

04 The search

The page is the job.

The build, when the site is the problem, is website design for workshops. This practice does not promise a repair outcome.

Pages one garage needs.

A few jobs. Not a manual.

  1. 01

    The workshop

    Where it is, and which cars it takes.

  2. 02

    A job

    Service, dent, electrical, or whatever the bay does.

  3. 03

    Book

    Car, symptom, phone.

Proof

No garage result is published here.

There is no workshop case study. The workshop in the image was generated for this site.

Published client work has to meet the case study standard. This page does not invent one to fill the gap.

Fee

One workshop is the local column.

More than one bay location is Growth. A chain is the broader column.

GST on these services is 18%. The local column has a three-month minimum. The larger columns have six. Domain tools and advertising spend are extra. A ranking is not included.

Monthly retainer, billed in advance, excluding GST. No setup fee. The number in the column is the fee for that scope. Reporting and a strategy call are included at every tier.

  1. Growth SEO

    Several locations.

    ₹65,000 a month, plus GST

    The full discipline on one site: technical foundations, a content programme built on commercial intent, earned links, and visibility inside AI answers — one retainer instead of four line items.

    • Complete technical SEO — crawl, index, render, speed, schema
    • Keyword and intent strategy scored on commercial value, not search volume
    • 4 content pieces a month, briefed, written and edited — production included, not billed on top
    • Internal linking architecture that moves authority to the pages that make money
    • AI SEO (GEO): entity and schema work, llms.txt, AI-answer visibility tracking
    • 3–4 earned links a month through outreach and digital PR
    • Conversion rate input on the pages that already rank, so more of the traffic converts
    • Monthly reporting against enquiries and revenue — not rankings alone — plus a strategy call
    What you are paying for

    48 published pieces a year, roughly 40 earned links, a technically clean site and a documented keyword strategy — all of it yours to keep. Bought separately, the content, the links and the technical work are three suppliers and three invoices; here they are one fee and one person accountable for the result.

    6-month minimum — the first quarter is foundations and rarely shows in revenue.

    Get a scoped quote
  2. Broader SEO

    A chain beyond one city.

    ₹95,000 a month, plus GST

    A programme built around the buying decision — the comparison, the alternative and the objection pages your sales team already answers on every call.

    • Cluster architecture mapped to the buying decision, not the product taxonomy
    • 8–10 pieces a month including comparison, alternative and JTBD pages
    • Product-led content built with your team's subject expertise
    • 6–8 links a month plus a running digital PR programme
    • AI search visibility programme across ChatGPT, Perplexity and AI Overviews
    • Competitor displacement: which of their pages we take, and in what order
    • Pipeline-attributed reporting — sessions to signups to qualified pipeline
    • Monthly strategy call with your growth or marketing lead
    What you are paying for

    The pages your sales team already answers on every call — comparison, alternative and objection pages — built at 8–10 a month with links behind them, plus reporting that follows a session through to qualified pipeline. Content production sits inside the fee, not as a second invoice.

    6-month minimum. Content production is included, not billed on top.

    Get a scoped quote

The starting fee named on this page is ₹40,000 a month, plus GST, for the scope marked "Starts here". The full wording, and the add-ons, are on the pricing page. The work is done by Shruti Parashar, from Sonipat, for businesses in India. There is no office in Delhi, Gurugram or Noida.

The same service, without this industry, is the SEO page. The other half of this industry is Website design for workshops.

Questions

Questions workshops ask.

How much does SEO for a workshop cost?

₹40,000 a month, plus GST, for one garage. The buyer is a workshop with ongoing work. A business that does one small job and stops is told that on the reply.

Will the pages promise a repair time or a price?

No. The page says which jobs the workshop takes and what to send. A price and a time are the workshop's, given after they have seen the car.

Is this the same page as a car dealer?

No. Dealers are quoted for stock they sell. This page is the repair. A showroom with a bay can have both, as two sites of work, not as one mixed menu.

Next

Send the site. The reply says whether this retainer fits.

If the business is outside workshops, or this scope is the wrong size, the reply says so. There is no calendar on this page. The form is the request.

Replies usually go out within one working day.