SEO for a CA firm, inside the write-up the Institute allows.
The firm is found for the work it actually does. The site says the facts and stops.
Starting fee ₹40,000 a month, plus GST. The column marked on this page is that scope. The other published columns are below.
The constraint is what the firm’s own site may say.
No substantial study of what Indian CA firms spend on SEO was identified in the sources reviewed on 11 October 2026. No fee schedule for a statutory audit was read for this page, so none is stated. The sourced fact is the rule the firm’s website has to live inside. Council Guidelines for Advertisement, 2008, Guidelines No.1-CA(7)/Council Guidelines/01/2008, issued under Clause (7) of Part I of the First Schedule to the Chartered Accountants Act, 1949, and printed as updated up to December 2025, are the text used here. They are a chapter of the Code of Ethics. They are not a blog summary.
Clause 3.1.1: the Institute neither approves a proposed write-up nor owns responsibility for its contents. Clause 3.1.3: the write-up must be honest and truthful, with no exaggerated claims, no disparaging or unsubstantiated comparisons, and no testimonials or endorsements concerning members or the fees charged. Achievements and awards are limited to those given by the Central or State Government or by regulatory bodies. Monograms and catch words are not permitted. Clause 3.3.7 (xiii): a client’s name and the nature of the assignment may be mentioned with the client’s permission. For services exclusively reserved for chartered accountants, only the client name may be mentioned, again with permission. The same clause says “Fee charged cannot be given.” A later sentence allows the fees to be disclosed only where a regulator requires it, only to the extent and for the period required, and only with a specified italic line naming the regulator, the jurisdiction, and the rule.
Clause 3.3.1: a firm may create its own website. Clause 3.3.2: the format is not prescribed. Clause 3.3.3: the site may use pull and push, but for services exclusively reserved for chartered accountants only the pull model is permitted. Clause 3.3.4: that exclusive-service information is not circulated by email or any other mode except on a specific pull request. Clause 3.3.5: the member does not issue a circular or advertisement soliciting people to visit the website. The website address may be mentioned on professional stationery and email. Interpretation: the useful search is one a person already types. A campaign whose job is to push people at the site sits outside what this retainer will do. Recommendation: the buyer is a firm retained for audit, tax or ongoing compliance. A shop whose offer is a cheap individual return is the wrong client. This page is not advice to the firm. The firm confirms the guideline before a sentence of theirs goes live.
Firm sites fail by saying more than the guideline allows.
These are ways a CA firm’s site creates a problem the Institute’s text already names. They are not a finding about every firm.
- 01
A fee table
The guideline says the fee charged cannot be given, apart from the regulator exception. A public price list of the firm’s own professional fees is the thing the page is not allowed to be.
- 02
A testimonial slider
Clause 3.1.3 refuses testimonials and endorsements concerning members or the fees charged. A review widget does not become compliant because the theme shipped with one.
- 03
A line about being the best firm
Exaggerated claims, catch words, and comparisons the firm cannot substantiate are refused in the same clause. The page will not carry them.
- 04
An email of the exclusive services
Information about services reserved for chartered accountants stays on the site for a person who asks. It is not mailed out as a circular.
What the retainer covers for one firm.
The services the firm will actually take. Not a catalogue of every assignment a chartered accountant may sign.
- 01
Service pages, narrowly
One URL for audit, tax or compliance work the firm does. Exclusive services are written so a person can pull them up. They are not pushed.
- 02
The Google profile
The firm’s name as clients know it, a category that matches, and a phone someone answers. The profile is not a second advertisement with a slogan.
- 03
Particulars the firm supplies
Registration, partners, and membership numbers, as the firm states them. This practice does not invent a peer-review status or an AQMM level.
- 04
A short enquiry
A way to reply and the kind of engagement. Not an upload of the return, and not a request for the firm’s fee to be published.
- 05
Monthly reporting
Enquiries from non-brand search, and a plain read of what did not move. No position is guaranteed.
How an SEO engagement runs
The first research step is which services the firm will accept, and which of those are exclusively reserved. A keyword with no engagement behind it is dropped.
- 01
Audit
The site, the Google profile, and whether a call or a form is actually counted. The reply says if search is the wrong channel.
- 02
Research
The searches that match services the business sells. Competitor pages are read for structure. Their claimed results are not treated as facts.
- 03
Strategy
Which pages to publish, which to refuse, and which pricing column the scope fits. Written down before the monthly work starts.
- 04
Implementation
Technical fixes, internal links, the profile, and the pages. Anything that states a professional fact is corrected by the client before it goes live.
- 05
Check
Forms, the phone number, redirects from old URLs, and schema that matches the visible page. No review markup is added to invent a rating.
- 06
Report
A monthly read of calls and form fills, including what did not move. The report is the work. It is not a ranking promise.
Found for the engagement. Trusted by the facts. Chosen with a short note.
Found is the service page. Trusted is the firm’s name, registration and the partners, without a testimonial and without the firm’s fees. Chosen is a short form. If the website is the constraint, the build is website design for chartered accountants.
Client names are not banned by the December 2025 text. They are allowed with the client’s permission, and for exclusive services the permission covers the name only. Older vendor summaries that say client names are forbidden are not the rule used on this page. A document login, which clause 3.3.11 permits, is a different quote. It is not this retainer.
Pages a small firm needs.
The particulars the guideline allows on a website. Nothing that has to be invented to fill a template.
- 01
The firm
Name, year, addresses and registration the firm supplies. No slogan.
- 02
Service
The nature of the work. Exclusive services written so a person can request them.
- 03
Partners
Names and particulars the firm supplies. Passport-style photographs only if the firm provides them.
- 04
How an engagement starts
What to send, and what not to upload. No fee card.
- 05
Contact
A phone and a short note.
Pages that match an engagement, not a slogan.
No search volume is shown. A page exists because the firm does the work. Articles, where they are written, sit under clause 3.3.10 and are corrected by the firm.
Example pages, and the search they can answer. No traffic forecast.
| Page | Purpose | Search intent |
|---|---|---|
| Service page | Be found for one engagement the firm takes. | Commercial. The person is choosing a firm. |
| How it starts | Say what the first contact contains, without a fee list. | Trust, just before an enquiry. |
| Partner | Show who will do the work, using particulars the firm supplies. | Navigational, once the person has a name. |
| A note the firm will correct | One explanatory page on a professional topic, not advice and not a solicitation to visit. | Informational. Clause 3.3.10 allows articles and educational material. The firm signs off the sentence. |
No firm result is published here.
There is no CA-firm case study on this site. No enquiry count, no ranking, and no client name. The desk image was generated for this site.
A later note about a firm would describe the pages that were built, with permission, and would not describe the firm’s fees or a client’s affairs. None is published now.
Published client work has to meet the case study standard. This page does not invent one to fill the gap.
One firm is the local column.
A second office and a set of articles the firm will correct is the Growth column. A network is unusual, and it is quoted as such.
GST on these services is 18%. The local column has a three-month minimum. The larger columns have six. Domain tools and advertising spend are extra. A ranking is not included.
Monthly retainer, billed in advance, excluding GST. No setup fee. The number in the column is the fee for that scope. Reporting and a strategy call are included at every tier.
- Starts here
Local + Website SEO
One firm. The services it takes, the profile, and the website’s own SEO.
₹40,000 a month, plus GST
Own the searches happening within a few miles of you — the map pack, the service pages and the reviews that decide the click — with the website's own SEO fixed on the same retainer rather than quoted as a second one.
- Website SEO included: technical crawl, speed, schema, titles and internal linking — the fixes made, not handed over as a report
- Google Business Profile optimisation and weekly posts
- Citation audit, cleanup and ongoing consistency across the directories that matter
- Review generation system and response templates your team can run
- Location and service page build-out — written, published and interlinked
- Map-pack rank tracking by grid, so you can see the streets you win and the ones you do not
- 2 locally-targeted content pieces a month
- Monthly report counting calls, form fills and direction requests, plus a strategy call to read it with you
What you are paying forA local footprint that is actually clean — profile, citations, reviews — and a page for every service and area you sell to. The website SEO sits inside this fee, so the technical work an audit would flag is done rather than quoted. You keep the pages and the profile whether or not the retainer continues.
3-month minimum. Further locations are scoped on the same terms, not copied in as a flat extra.
Get a scoped quote -
Growth SEO
More than one office, or a steady set of articles the firm will correct.
₹65,000 a month, plus GST
The full discipline on one site: technical foundations, a content programme built on commercial intent, earned links, and visibility inside AI answers — one retainer instead of four line items.
- Complete technical SEO — crawl, index, render, speed, schema
- Keyword and intent strategy scored on commercial value, not search volume
- 4 content pieces a month, briefed, written and edited — production included, not billed on top
- Internal linking architecture that moves authority to the pages that make money
- AI SEO (GEO): entity and schema work, llms.txt, AI-answer visibility tracking
- 3–4 earned links a month through outreach and digital PR
- Conversion rate input on the pages that already rank, so more of the traffic converts
- Monthly reporting against enquiries and revenue — not rankings alone — plus a strategy call
What you are paying for48 published pieces a year, roughly 40 earned links, a technically clean site and a documented keyword strategy — all of it yours to keep. Bought separately, the content, the links and the technical work are three suppliers and three invoices; here they are one fee and one person accountable for the result.
6-month minimum — the first quarter is foundations and rarely shows in revenue.
Get a scoped quote -
Broader SEO
A network competing beyond one city. Not the usual instruction.
₹95,000 a month, plus GST
A programme built around the buying decision — the comparison, the alternative and the objection pages your sales team already answers on every call.
- Cluster architecture mapped to the buying decision, not the product taxonomy
- 8–10 pieces a month including comparison, alternative and JTBD pages
- Product-led content built with your team's subject expertise
- 6–8 links a month plus a running digital PR programme
- AI search visibility programme across ChatGPT, Perplexity and AI Overviews
- Competitor displacement: which of their pages we take, and in what order
- Pipeline-attributed reporting — sessions to signups to qualified pipeline
- Monthly strategy call with your growth or marketing lead
What you are paying forThe pages your sales team already answers on every call — comparison, alternative and objection pages — built at 8–10 a month with links behind them, plus reporting that follows a session through to qualified pipeline. Content production sits inside the fee, not as a second invoice.
6-month minimum. Content production is included, not billed on top.
Get a scoped quote
The starting fee named on this page is ₹40,000 a month, plus GST, for the scope marked "Starts here". The full wording, and the add-ons, are on the pricing page. The work is done by Shruti Parashar, from Sonipat, for businesses in India. There is no office in Delhi, Gurugram or Noida.
The same service, without this industry, is the SEO page. The other half of this industry is Website design for chartered accountants.
Questions firms ask before the copy is written.
How much does SEO for a CA firm cost?
₹40,000 a month, plus GST, for one firm on the Local + Website SEO scope. That covers the profile, the service pages, and the website’s own SEO. A firm that wants articles across several offices is the Growth plan at ₹65,000 a month, plus GST. The fee is ours. It is not the firm’s professional fee, and it is not published on the firm’s site as theirs.
Can the firm’s website list its professional fees?
The December 2025 text of the Council guideline says the fee charged cannot be given. The exception is a disclosure a regulator requires, only to the extent and for the period required, with the italic sentence the guideline specifies. This sales page states Shruti Parashar’s fee. It does not state a CA firm’s fee. The firm confirms the clause before anything goes live. This is not advice.
Can client names appear?
Yes, with the client’s permission. For services exclusively reserved for chartered accountants, the same clause allows only the client name, again with permission, and not the nature of the assignment. A testimonial is a different thing and is refused.
Will the pages say this is the best CA firm in the city?
No. The pages say who the firm is, which work it does, and how to start. Superlatives, catch words, and comparisons the firm cannot support are refused.
Send the site. The reply says whether this retainer fits.
If the business is outside chartered accountants, or this scope is the wrong size, the reply says so. There is no calendar on this page. The form is the request.
Replies usually go out within one working day.