Health & wellness
In health, search engines set a higher bar, and they are right to.
Content that could affect someone's health is held to a standard that thin content cannot meet.
Health and wellness sits in the category search engines treat most cautiously. Authorship, credentials, review processes and citation quality carry real weight here.
That is a barrier for anyone publishing generic content, and an advantage for any business with genuine clinical or practitioner expertise willing to put its name to the work.
The recurring problems.
Not universal, but common enough that they are the first things worth checking.
- 01
Anonymous content in a category that demands attribution
Unsigned articles with no credentials, no review process and no sources compete poorly and deserve to.
- 02
Claims that outrun the evidence
Marketing language that creates regulatory risk as well as ranking risk.
- 03
Practices competing with publishers
A clinic's informational content is measured against national health publishers, which is rarely a winnable fight without a local angle.
- 04
Local visibility for multi-practitioner sites
Profiles, practitioner pages and location structure that get muddled as a practice grows.
What tends to matter most here.
- Named authors, credentials and a visible review process
- Accurate, well-sourced content with claims that hold up
- Local visibility for practices and practitioners
- Clear separation of clinical information and commercial pages
The work that usually leads.
Let’s build something worth finding.
Tell me where search stands for the business. I will say which part of the work matters first, and what it would take.
Replies usually go out within one working day.