Shruti Parashar
SEO · EV charging

SEO for a charger, not for a car and not for a rooftop.

The enquiry is a site, a load, and where the charger has to go. A page of vehicles is a dealer.

Starting fee ₹40,000 a month, plus GST. The column marked on this page is that scope. The other published columns are below.

A charging pillar at dusk, its cable coiled and its screen dark.
A charging pillar at dusk. Editorial image, generated for this site. Not an installation and not a vehicle.

The sale is an installation. The subsidy on a rooftop does not transfer.

No price for a home charger or a fleet charger is cited here, because none was used. The solar pages on this site talk about a rooftop system and a household subsidy described in a Financial Express article. That subsidy is not a charger, and it is not repeated here.

Recommendation: the buyer installs chargers. An EV showroom's stock problem is the same problem as any showroom, and it is handled on SEO for car dealers. Mixing the two produces a page that cannot say what the enquiry is.

01 The problem

Charger sites get written as if they were car brands.

What this retainer will not do.

  1. 01

    A catalogue of cars

    Vehicles for sale are the dealer build. This page is the installation.

  2. 02

    A solar saving carried across

    Generation, payback, and a rooftop subsidy are not claimed for a charger.

  3. 03

    A page per district

    The installer is found for the cities they work in. A doorway page is refused.

02 The work

What the retainer covers for one installer.

Home, housing society, or fleet. Only the work they do.

  1. 01

    Pages by the site

    A house, a society, or a fleet yard. Whichever they install.

  2. 02

    The Google profile

    The company's name and a phone for a survey, not for a test drive.

  3. 03

    A survey form

    Address, parking, and whether the supply is already sanctioned. The installer confirms the load. This practice does not.

  4. 04

    Monthly reporting

    Survey requests from non-brand search. No position is guaranteed.

03 The process

How an SEO engagement runs

If the company sells cars and does not install chargers, the brief moves to the dealer page before any URL is planned.

  1. 01

    Audit

    The site, the Google profile, and whether a call or a form is actually counted. The reply says if search is the wrong channel.

  2. 02

    Research

    The searches that match services the business sells. Competitor pages are read for structure. Their claimed results are not treated as facts.

  3. 03

    Strategy

    Which pages to publish, which to refuse, and which pricing column the scope fits. Written down before the monthly work starts.

  4. 04

    Implementation

    Technical fixes, internal links, the profile, and the pages. Anything that states a professional fact is corrected by the client before it goes live.

  5. 05

    Check

    Forms, the phone number, redirects from old URLs, and schema that matches the visible page. No review markup is added to invent a rating.

  6. 06

    Report

    A monthly read of calls and form fills, including what did not move. The report is the work. It is not a ranking promise.

04 The search

Found for an installation. The car, if they also sell one, is a different brief.

The website is website design for EV charging. Solar remains SEO for solar.

Pages one installer needs.

The kind of site. The survey. Not a model range.

  1. 01

    The installer

    What they fit, and where they will visit.

  2. 02

    A site type

    Home, society, or fleet.

  3. 03

    Ask for a survey

    Address and parking. Not a vehicle configurator.

Proof

No installer result is published here.

There is no EV case study. The charger in the image was generated for this site. It is not an installation.

Published client work has to meet the case study standard. This page does not invent one to fill the gap.

Fee

One installer is the local column.

A company fitting across several cities, with the work to support it, is Growth or broader. Not a page per district.

GST on these services is 18%. The local column has a three-month minimum. The larger columns have six. Domain tools and advertising spend are extra. A ranking is not included.

Monthly retainer, billed in advance, excluding GST. No setup fee. The number in the column is the fee for that scope. Reporting and a strategy call are included at every tier.

  1. Growth SEO

    Several cities they actually visit.

    ₹65,000 a month, plus GST

    The full discipline on one site: technical foundations, a content programme built on commercial intent, earned links, and visibility inside AI answers — one retainer instead of four line items.

    • Complete technical SEO — crawl, index, render, speed, schema
    • Keyword and intent strategy scored on commercial value, not search volume
    • 4 content pieces a month, briefed, written and edited — production included, not billed on top
    • Internal linking architecture that moves authority to the pages that make money
    • AI SEO (GEO): entity and schema work, llms.txt, AI-answer visibility tracking
    • 3–4 earned links a month through outreach and digital PR
    • Conversion rate input on the pages that already rank, so more of the traffic converts
    • Monthly reporting against enquiries and revenue — not rankings alone — plus a strategy call
    What you are paying for

    48 published pieces a year, roughly 40 earned links, a technically clean site and a documented keyword strategy — all of it yours to keep. Bought separately, the content, the links and the technical work are three suppliers and three invoices; here they are one fee and one person accountable for the result.

    6-month minimum — the first quarter is foundations and rarely shows in revenue.

    Get a scoped quote
  2. Broader SEO

    A network. Not the usual instruction.

    ₹95,000 a month, plus GST

    A programme built around the buying decision — the comparison, the alternative and the objection pages your sales team already answers on every call.

    • Cluster architecture mapped to the buying decision, not the product taxonomy
    • 8–10 pieces a month including comparison, alternative and JTBD pages
    • Product-led content built with your team's subject expertise
    • 6–8 links a month plus a running digital PR programme
    • AI search visibility programme across ChatGPT, Perplexity and AI Overviews
    • Competitor displacement: which of their pages we take, and in what order
    • Pipeline-attributed reporting — sessions to signups to qualified pipeline
    • Monthly strategy call with your growth or marketing lead
    What you are paying for

    The pages your sales team already answers on every call — comparison, alternative and objection pages — built at 8–10 a month with links behind them, plus reporting that follows a session through to qualified pipeline. Content production sits inside the fee, not as a second invoice.

    6-month minimum. Content production is included, not billed on top.

    Get a scoped quote

The starting fee named on this page is ₹40,000 a month, plus GST, for the scope marked "Starts here". The full wording, and the add-ons, are on the pricing page. The work is done by Shruti Parashar, from Sonipat, for businesses in India. There is no office in Delhi, Gurugram or Noida.

The same service, without this industry, is the SEO page. The other half of this industry is Website design for ev charging.

Questions

Questions installers ask.

How much does SEO for an EV charging company cost?

₹40,000 a month, plus GST, for one installer whose work is fitting chargers. A company that only sells electric cars is quoted on the dealer pages, because the site has to show stock.

Will you promise a subsidy or a saving on the electricity bill?

No. The solar pages do not promise a subsidy either, and their household scheme is not copied onto a charger. Eligibility is the client's to confirm.

Is this the solar page with the noun changed?

No. Solar is a rooftop system. This is a charger and a survey. The enquiries are different, and the pages do not share a claim.

Next

Send the site. The reply says whether this retainer fits.

If the business is outside ev charging, or this scope is the wrong size, the reply says so. There is no calendar on this page. The form is the request.

Replies usually go out within one working day.