Research
The evidence, and the rules it has to pass.
This is the archive’s method, not a list of client results. Nothing here is an Indian market study unless the page says the data was collected in India.
- Methodology. How a number gets onto the site, how it is graded, and how a correction is handled.
- Statistics. The graded pages. Geography is part of each record.
- Found, Trusted, Chosen. The framework the commercial work uses: can they find you, do they believe you, can they reach you now.
- Case-study standard. What has to be true before a client result is published.