SEO for software, by the decision to buy it.
A subscription and a licence are different contracts. The search is the same: the problem, the alternative, and the objection.
Starting fee ₹95,000 a month, plus GST. The column marked on this page is that scope. The other published columns are below.
The broader plan is this buyer. The local plan is not.
No pipeline conversion rate is cited. A figure from another company's deck is not a benchmark for this one. This page does not cite a study of what Indian SaaS companies spend on SEO, because none was used.
Interpretation: splitting SaaS and software into two URLs would repeat the same argument with the contract swapped. Recommendation: one programme, the buying decision, and reporting that can follow a session to a qualified conversation if the company passes that data. Goods sold from a catalogue are ecommerce and D2C.
Product sites are written in the company's own nouns.
A buyer who does not already use the product cannot read them.
- 01
Features before the problem
The first page has to name the job. The feature list comes after.
- 02
Comparison left to a review site
The highest-intent searches are comparative. The company's own page has to exist, and it has to be fair.
- 03
A gated PDF as the only explanation
If the useful page is blocked, it cannot be the thing that ranks.
What the retainer covers.
The marketing site's search. Not the product roadmap and not the sales team.
- 01
Problem and comparison pages
Written with the people who take the calls, then edited. A rival is described accurately or not at all.
- 02
Technical SEO of the marketing site
Including a site that is an app shell and currently invisible.
- 03
Reporting
Toward qualified conversations, where the company can share that number. Not a rank report on its own.
- 04
No demo promised
The page asks for a conversation. It does not promise a trial conversion.
How an SEO engagement runs
A services firm that merely uses software, and sells the service, is not this page. The reply says so.
- 01
Audit
The site, the Google profile, and whether a call or a form is actually counted. The reply says if search is the wrong channel.
- 02
Research
The searches that match services the business sells. Competitor pages are read for structure. Their claimed results are not treated as facts.
- 03
Strategy
Which pages to publish, which to refuse, and which pricing column the scope fits. Written down before the monthly work starts.
- 04
Implementation
Technical fixes, internal links, the profile, and the pages. Anything that states a professional fact is corrected by the client before it goes live.
- 05
Check
Forms, the phone number, redirects from old URLs, and schema that matches the visible page. No review markup is added to invent a rating.
- 06
Report
A monthly read of calls and form fills, including what did not move. The report is the work. It is not a ranking promise.
Found for the problem. Trusted because the comparison is fair. Chosen with a demo request.
The website is website design for software and SaaS.
Pages a software company needs.
The decision, not the release notes.
- 01
Problem
The job the software does, in the buyer's words.
- 02
Product
Who it is for, and who it is not for.
- 03
Comparison
An alternative, written so a buyer can tell the difference. No invented scores.
- 04
Ask
A demo or a conversation. Not a credit card.
Pages that match a buying decision.
The broader plan includes a heavy content load. It is only used where the company's own experts will correct the technical claim. No volume is shown.
Example pages, and the search they can answer. No traffic forecast.
| Page | Purpose | Search intent |
|---|---|---|
| Problem page | Be found before the buyer knows the product name. | Commercial. |
| Comparison or alternative | Be found when they are choosing. | Commercial. Claims about a rival have to be checkable. |
| An objection | The question sales already answers. | Trust. |
No software result is published here.
There is no SaaS case study. No pipeline multiple is claimed. The laptop in the image was generated for this site.
Published client work has to meet the case study standard. This page does not invent one to fill the gap.
Software starts at ₹95,000 a month.
There is no honest local-retainer version of this work. Growth, at ₹65,000, is a narrower programme and is only agreed when the category is that narrow.
GST on these services is 18%. The local column has a three-month minimum. The larger columns have six. Domain tools and advertising spend are extra. A ranking is not included.
Monthly retainer, billed in advance, excluding GST. No setup fee. The number in the column is the fee for that scope. Reporting and a strategy call are included at every tier.
-
Local + Website SEO
Not this buyer.
₹40,000 a month, plus GST
Own the searches happening within a few miles of you — the map pack, the service pages and the reviews that decide the click — with the website's own SEO fixed on the same retainer rather than quoted as a second one.
- Website SEO included: technical crawl, speed, schema, titles and internal linking — the fixes made, not handed over as a report
- Google Business Profile optimisation and weekly posts
- Citation audit, cleanup and ongoing consistency across the directories that matter
- Review generation system and response templates your team can run
- Location and service page build-out — written, published and interlinked
- Map-pack rank tracking by grid, so you can see the streets you win and the ones you do not
- 2 locally-targeted content pieces a month
- Monthly report counting calls, form fills and direction requests, plus a strategy call to read it with you
What you are paying forA local footprint that is actually clean — profile, citations, reviews — and a page for every service and area you sell to. The website SEO sits inside this fee, so the technical work an audit would flag is done rather than quoted. You keep the pages and the profile whether or not the retainer continues.
3-month minimum. Further locations are scoped on the same terms, not copied in as a flat extra.
Get a scoped quote -
Growth SEO
A narrow category, agreed in writing.
₹65,000 a month, plus GST
The full discipline on one site: technical foundations, a content programme built on commercial intent, earned links, and visibility inside AI answers — one retainer instead of four line items.
- Complete technical SEO — crawl, index, render, speed, schema
- Keyword and intent strategy scored on commercial value, not search volume
- 4 content pieces a month, briefed, written and edited — production included, not billed on top
- Internal linking architecture that moves authority to the pages that make money
- AI SEO (GEO): entity and schema work, llms.txt, AI-answer visibility tracking
- 3–4 earned links a month through outreach and digital PR
- Conversion rate input on the pages that already rank, so more of the traffic converts
- Monthly reporting against enquiries and revenue — not rankings alone — plus a strategy call
What you are paying for48 published pieces a year, roughly 40 earned links, a technically clean site and a documented keyword strategy — all of it yours to keep. Bought separately, the content, the links and the technical work are three suppliers and three invoices; here they are one fee and one person accountable for the result.
6-month minimum — the first quarter is foundations and rarely shows in revenue.
Get a scoped quote - Starts here
Broader SEO
The usual start. Comparison, alternatives, and pipeline reporting.
₹95,000 a month, plus GST
A programme built around the buying decision — the comparison, the alternative and the objection pages your sales team already answers on every call.
- Cluster architecture mapped to the buying decision, not the product taxonomy
- 8–10 pieces a month including comparison, alternative and JTBD pages
- Product-led content built with your team's subject expertise
- 6–8 links a month plus a running digital PR programme
- AI search visibility programme across ChatGPT, Perplexity and AI Overviews
- Competitor displacement: which of their pages we take, and in what order
- Pipeline-attributed reporting — sessions to signups to qualified pipeline
- Monthly strategy call with your growth or marketing lead
What you are paying forThe pages your sales team already answers on every call — comparison, alternative and objection pages — built at 8–10 a month with links behind them, plus reporting that follows a session through to qualified pipeline. Content production sits inside the fee, not as a second invoice.
6-month minimum. Content production is included, not billed on top.
Get a scoped quote
The starting fee named on this page is ₹95,000 a month, plus GST, for the scope marked "Starts here". The full wording, and the add-ons, are on the pricing page. The work is done by Shruti Parashar, from Sonipat, for businesses in India. There is no office in Delhi, Gurugram or Noida.
The same service, without this industry, is the SEO page. The other half of this industry is Website design for software and saas.
Questions software companies ask.
How much does SEO for a SaaS or software company cost?
₹95,000 a month, plus GST. SaaS and licensed software share the page. The fee is the marketing site's search programme. It does not include building the product.
Will you write a page against a named competitor?
Yes, if the differences can be checked and the tone stays accurate. A score, a rank, or a weakness that cannot be sourced is left out.
Do you guarantee demos or pipeline?
No. The work is the pages, the technical fixes, and a report that can include qualified conversations when the company shares that data.
Send the site. The reply says whether this retainer fits.
If the business is outside software and saas, or this scope is the wrong size, the reply says so. There is no calendar on this page. The form is the request.
Replies usually go out within one working day.