Local SEO ROI calculator
Five numbers you already know. One honest answer about whether the spend makes sense, and how long it takes to pay back.
How to read the result
A positive ROI doesn't mean the investment is definitely a good idea, and a low or negative one in month one doesn't mean it's a bad one — SEO has a real ramp-up period before organic leads reach a stable monthly rate, unlike an ad channel you can switch off the same day.
The two numbers most worth checking against your actual business: is the close rate you entered based on real CRM data, or a guess? And is customer value including realistic repeat purchases, not just the first sale? Both are common places this calculation quietly goes wrong.
For the underlying benchmarks — what a realistic close rate or lead cost actually looks like by industry — see local lead generation statistics and local conversion rate statistics.
A calculator is a starting point, not a strategy.
If the numbers above don't look right for your business, or you're not sure what your real organic lead volume is, that's worth a proper look.
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