SEO for a brand that sells its own goods.
D2C is the channel. Ecommerce is the store. The search that grows the brand is the category, not the logo.
Starting fee ₹65,000 a month, plus GST. The column marked on this page is that scope. The other published columns are below.
One URL covers the brand and the store. The till is not the retainer.
No conversion rate and no cost-per-click is cited. Those would be the brand's own account, not a number borrowed from another shop. This page does not cite a study of Indian D2C SEO spend, because none was used.
Interpretation: a direct-to-consumer brand and a store on its own domain are the same sales problem when the work is non-brand search. A second URL that only swaps those two names would be the same page. Recommendation: categories, product templates, and what is allowed into the index. A company that sells software rather than goods is SEO for software and SaaS.
Stores are found by people who already knew the name.
The failure is architectural.
- 01
Filters that invent URLs
Combinations of size and colour can outnumber the products. Most of them should not be indexed. The rule is written down.
- 02
A category that is only a grid
The page with the buying search has to say how to choose. A grid alone does not.
- 03
Brand and non-brand in one number
Reporting separates them. Otherwise a famous name looks like a channel that is growing.
What the retainer covers.
The catalogue's search. Not the ads account and not the courier.
- 01
Category pages
Mapped to how people search, which is not always how the merchandiser files the goods.
- 02
An indexation rule
Which facets and out-of-stock URLs stay out of the index.
- 03
Product templates
The fields that make a product page understandable. Copy the brand corrects.
- 04
Monthly reporting
Non-brand enquiries or revenue, if the brand can pass the number. Rankings alone are not the report.
How an SEO engagement runs
A seller who only lists on a marketplace, with no site of their own, is refused. There is nowhere for the work to live.
- 01
Audit
The site, the Google profile, and whether a call or a form is actually counted. The reply says if search is the wrong channel.
- 02
Research
The searches that match services the business sells. Competitor pages are read for structure. Their claimed results are not treated as facts.
- 03
Strategy
Which pages to publish, which to refuse, and which pricing column the scope fits. Written down before the monthly work starts.
- 04
Implementation
Technical fixes, internal links, the profile, and the pages. Anything that states a professional fact is corrected by the client before it goes live.
- 05
Check
Forms, the phone number, redirects from old URLs, and schema that matches the visible page. No review markup is added to invent a rating.
- 06
Report
A monthly read of calls and form fills, including what did not move. The report is the work. It is not a ranking promise.
Found for the category. The shop they already run takes the order.
The website build, when they need templates rather than a repair of the current theme, is website design for ecommerce and D2C. Paying for the click is a different service.
Pages a brand needs.
Categories first. A blog is not a substitute for them.
- 01
Category
How to choose, then the products.
- 02
Product
The facts required to buy. Written with the brand.
- 03
A question before purchase
Sizing, material, or delivery, as the brand can answer it.
Pages that match a purchase.
No volume is shown. Four pieces a month is the Growth plan's content shape, and only where the brand can check the product fact.
Example pages, and the search they can answer. No traffic forecast.
| Page | Purpose | Search intent |
|---|---|---|
| Category page | Be found for the goods, not the brand name. | Commercial. |
| A buying guide the brand will sign | How to choose between their own products. | Commercial. It is not a review of a rival they have not used. |
No store result is published here.
There is no ecommerce case study. No revenue multiple is claimed. The packing table in the image was generated for this site.
Published client work has to meet the case study standard. This page does not invent one to fill the gap.
A store starts at ₹65,000 a month.
The broader plan, ₹95,000 a month, plus GST, is for a catalogue whose buying decisions need comparison pages at that volume. The local map-pack fee is not this buyer.
GST on these services is 18%. The local column has a three-month minimum. The larger columns have six. Domain tools and advertising spend are extra. A ranking is not included.
Monthly retainer, billed in advance, excluding GST. No setup fee. The number in the column is the fee for that scope. Reporting and a strategy call are included at every tier.
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Local + Website SEO
Not a shop. A local service business is a different page.
₹40,000 a month, plus GST
Own the searches happening within a few miles of you — the map pack, the service pages and the reviews that decide the click — with the website's own SEO fixed on the same retainer rather than quoted as a second one.
- Website SEO included: technical crawl, speed, schema, titles and internal linking — the fixes made, not handed over as a report
- Google Business Profile optimisation and weekly posts
- Citation audit, cleanup and ongoing consistency across the directories that matter
- Review generation system and response templates your team can run
- Location and service page build-out — written, published and interlinked
- Map-pack rank tracking by grid, so you can see the streets you win and the ones you do not
- 2 locally-targeted content pieces a month
- Monthly report counting calls, form fills and direction requests, plus a strategy call to read it with you
What you are paying forA local footprint that is actually clean — profile, citations, reviews — and a page for every service and area you sell to. The website SEO sits inside this fee, so the technical work an audit would flag is done rather than quoted. You keep the pages and the profile whether or not the retainer continues.
3-month minimum. Further locations are scoped on the same terms, not copied in as a flat extra.
Get a scoped quote - Starts here
Growth SEO
One brand, its categories, and the indexation rule. The usual start.
₹65,000 a month, plus GST
The full discipline on one site: technical foundations, a content programme built on commercial intent, earned links, and visibility inside AI answers — one retainer instead of four line items.
- Complete technical SEO — crawl, index, render, speed, schema
- Keyword and intent strategy scored on commercial value, not search volume
- 4 content pieces a month, briefed, written and edited — production included, not billed on top
- Internal linking architecture that moves authority to the pages that make money
- AI SEO (GEO): entity and schema work, llms.txt, AI-answer visibility tracking
- 3–4 earned links a month through outreach and digital PR
- Conversion rate input on the pages that already rank, so more of the traffic converts
- Monthly reporting against enquiries and revenue — not rankings alone — plus a strategy call
What you are paying for48 published pieces a year, roughly 40 earned links, a technically clean site and a documented keyword strategy — all of it yours to keep. Bought separately, the content, the links and the technical work are three suppliers and three invoices; here they are one fee and one person accountable for the result.
6-month minimum — the first quarter is foundations and rarely shows in revenue.
Get a scoped quote -
Broader SEO
A wide catalogue and a heavier content programme.
₹95,000 a month, plus GST
A programme built around the buying decision — the comparison, the alternative and the objection pages your sales team already answers on every call.
- Cluster architecture mapped to the buying decision, not the product taxonomy
- 8–10 pieces a month including comparison, alternative and JTBD pages
- Product-led content built with your team's subject expertise
- 6–8 links a month plus a running digital PR programme
- AI search visibility programme across ChatGPT, Perplexity and AI Overviews
- Competitor displacement: which of their pages we take, and in what order
- Pipeline-attributed reporting — sessions to signups to qualified pipeline
- Monthly strategy call with your growth or marketing lead
What you are paying forThe pages your sales team already answers on every call — comparison, alternative and objection pages — built at 8–10 a month with links behind them, plus reporting that follows a session through to qualified pipeline. Content production sits inside the fee, not as a second invoice.
6-month minimum. Content production is included, not billed on top.
Get a scoped quote
The starting fee named on this page is ₹65,000 a month, plus GST, for the scope marked "Starts here". The full wording, and the add-ons, are on the pricing page. The work is done by Shruti Parashar, from Sonipat, for businesses in India. There is no office in Delhi, Gurugram or Noida.
The same service, without this industry, is the SEO page. The other half of this industry is Website design for ecommerce and d2c.
Questions brands ask.
How much does SEO for an ecommerce or D2C brand cost?
₹65,000 a month, plus GST, for one brand's categories and the indexation of the catalogue. ₹95,000 a month, plus GST, when the catalogue needs a wider programme. D2C and ecommerce share this page. A second URL would repeat it.
Will you rebuild our checkout?
No. Shopify, WooCommerce, or whatever till the brand already uses stays theirs. This retainer is the pages and the index, not a new shop platform.
Do you guarantee a revenue number?
No. The report can include non-brand revenue if the brand passes the figure. The retainer does not promise one.
Send the site. The reply says whether this retainer fits.
If the business is outside ecommerce and d2c, or this scope is the wrong size, the reply says so. There is no calendar on this page. The form is the request.
Replies usually go out within one working day.