SEO for a coaching institute, by the exam.

Monthly retainer, billed in advance, excluding GST. No setup fee. The number in the column is the fee for that scope. Reporting and a strategy call are included at every tier.

1. Starts here

   Local + Website SEO

   One centre and its courses.

   ₹40,000 a month, plus GST

   Own the searches happening within a few miles of you — the map pack, the service pages and the reviews that decide the click — with the website's own SEO fixed on the same retainer rather than quoted as a second one.

   • Website SEO included: technical crawl, speed, schema, titles and internal linking — the fixes made, not handed over as a report
   • Google Business Profile optimisation and weekly posts
   • Citation audit, cleanup and ongoing consistency across the directories that matter
   • Review generation system and response templates your team can run
   • Location and service page build-out — written, published and interlinked
   • Map-pack rank tracking by grid, so you can see the streets you win and the ones you do not
   • 2 locally-targeted content pieces a month
   • Monthly report counting calls, form fills and direction requests, plus a strategy call to read it with you
   What you are paying for

   A local footprint that is actually clean — profile, citations, reviews — and a page for every service and area you sell to. The website SEO sits inside this fee, so the technical work an audit would flag is done rather than quoted. You keep the pages and the profile whether or not the retainer continues.

   3-month minimum. Further locations are scoped on the same terms, not copied in as a flat extra.

   Get a scoped quote

2. Growth SEO

   Several centres.

   ₹65,000 a month, plus GST

   The full discipline on one site: technical foundations, a content programme built on commercial intent, earned links, and visibility inside AI answers — one retainer instead of four line items.

   • Complete technical SEO — crawl, index, render, speed, schema
   • Keyword and intent strategy scored on commercial value, not search volume
   • 4 content pieces a month, briefed, written and edited — production included, not billed on top
   • Internal linking architecture that moves authority to the pages that make money
   • AI SEO (GEO): entity and schema work, llms.txt, AI-answer visibility tracking
   • 3–4 earned links a month through outreach and digital PR
   • Conversion rate input on the pages that already rank, so more of the traffic converts
   • Monthly reporting against enquiries and revenue — not rankings alone — plus a strategy call
   What you are paying for

   48 published pieces a year, roughly 40 earned links, a technically clean site and a documented keyword strategy — all of it yours to keep. Bought separately, the content, the links and the technical work are three suppliers and three invoices; here they are one fee and one person accountable for the result.

   6-month minimum — the first quarter is foundations and rarely shows in revenue.

   Get a scoped quote

3. Broader SEO

   A chain. Not assumed.

   ₹95,000 a month, plus GST

   A programme built around the buying decision — the comparison, the alternative and the objection pages your sales team already answers on every call.

   • Cluster architecture mapped to the buying decision, not the product taxonomy
   • 8–10 pieces a month including comparison, alternative and JTBD pages
   • Product-led content built with your team's subject expertise
   • 6–8 links a month plus a running digital PR programme
   • AI search visibility programme across ChatGPT, Perplexity and AI Overviews
   • Competitor displacement: which of their pages we take, and in what order
   • Pipeline-attributed reporting — sessions to signups to qualified pipeline
   • Monthly strategy call with your growth or marketing lead
   What you are paying for

   The pages your sales team already answers on every call — comparison, alternative and objection pages — built at 8–10 a month with links behind them, plus reporting that follows a session through to qualified pipeline. Content production sits inside the fee, not as a second invoice.

   6-month minimum. Content production is included, not billed on top.

   Get a scoped quote