Shruti Parashar
SEO · Colleges

SEO for a college, by the programme.

The search is a course that leads to a qualification. A campus tour with no programme list is the wrong page.

Starting fee ₹65,000 a month, plus GST. The column marked on this page is that scope. The other published columns are below.

A college admissions window with a grille, queue stanchions and a verandah.
An admissions window. Editorial image, generated for this site. Not a campus.

The starting fee is Growth, because the programme list is the work.

No placement percentage and no college-fee survey is cited. A placement claim is published only with the year and the college's own record. This page does not turn a coaching rank into a campus statistic.

Recommendation: degree or diploma programmes. Exam batches are coaching. A school is a school.

01 The problem

College sites are a brochure of the campus.

What an applicant cannot use.

  1. 01

    Programmes with no duration and no eligibility

    An applicant cannot tell if they can even apply.

  2. 02

    A placement number with no year

    It is left off.

  3. 03

    A promised job

    The page describes the programme. It does not offer employment.

02 The work

What the retainer covers.

The programmes the college will stand behind this year.

  1. 01

    Programme pages

    Eligibility, duration, and how to apply, in the college's facts.

  2. 02

    The Google profile

    The college's name and a phone for admissions.

  3. 03

    An application enquiry

    Programme and phone. Not a fake rank predictor.

  4. 04

    Monthly reporting

    Enquiries from non-brand search. No intake is guaranteed.

03 The process

How an SEO engagement runs

Recognition and affiliation are the college's sentences. This practice does not invent an approval.

  1. 01

    Audit

    The site, the Google profile, and whether a call or a form is actually counted. The reply says if search is the wrong channel.

  2. 02

    Research

    The searches that match services the business sells. Competitor pages are read for structure. Their claimed results are not treated as facts.

  3. 03

    Strategy

    Which pages to publish, which to refuse, and which pricing column the scope fits. Written down before the monthly work starts.

  4. 04

    Implementation

    Technical fixes, internal links, the profile, and the pages. Anything that states a professional fact is corrected by the client before it goes live.

  5. 05

    Check

    Forms, the phone number, redirects from old URLs, and schema that matches the visible page. No review markup is added to invent a rating.

  6. 06

    Report

    A monthly read of calls and form fills, including what did not move. The report is the work. It is not a ranking promise.

04 The search

Found for the qualification. The college decides the seat.

The website is website design for colleges.

Pages a college needs.

More than a homepage. That is why the retainer starts at Growth.

  1. 01

    College

    What it is recognised to teach, as the college states it.

  2. 02

    Programme

    One qualification.

  3. 03

    Admissions

    How to apply. No promise.

Proof

No college result is published here.

There is no college case study. The admissions window in the image was generated for this site. It is not a campus.

Published client work has to meet the case study standard. This page does not invent one to fill the gap.

Fee

A college starts at ₹65,000 a month.

A large multi-campus university site, where organic has to feed a wide set of programmes, is ₹95,000 a month, plus GST. A single coaching centre is not this column.

GST on these services is 18%. The local column has a three-month minimum. The larger columns have six. Domain tools and advertising spend are extra. A ranking is not included.

Monthly retainer, billed in advance, excluding GST. No setup fee. The number in the column is the fee for that scope. Reporting and a strategy call are included at every tier.

  1. Local + Website SEO

    Rarely the right column. A single exam batch is the coaching page.

    ₹40,000 a month, plus GST

    Own the searches happening within a few miles of you — the map pack, the service pages and the reviews that decide the click — with the website's own SEO fixed on the same retainer rather than quoted as a second one.

    • Website SEO included: technical crawl, speed, schema, titles and internal linking — the fixes made, not handed over as a report
    • Google Business Profile optimisation and weekly posts
    • Citation audit, cleanup and ongoing consistency across the directories that matter
    • Review generation system and response templates your team can run
    • Location and service page build-out — written, published and interlinked
    • Map-pack rank tracking by grid, so you can see the streets you win and the ones you do not
    • 2 locally-targeted content pieces a month
    • Monthly report counting calls, form fills and direction requests, plus a strategy call to read it with you
    What you are paying for

    A local footprint that is actually clean — profile, citations, reviews — and a page for every service and area you sell to. The website SEO sits inside this fee, so the technical work an audit would flag is done rather than quoted. You keep the pages and the profile whether or not the retainer continues.

    3-month minimum. Further locations are scoped on the same terms, not copied in as a flat extra.

    Get a scoped quote
  2. Broader SEO

    Many campuses or a wide programme set.

    ₹95,000 a month, plus GST

    A programme built around the buying decision — the comparison, the alternative and the objection pages your sales team already answers on every call.

    • Cluster architecture mapped to the buying decision, not the product taxonomy
    • 8–10 pieces a month including comparison, alternative and JTBD pages
    • Product-led content built with your team's subject expertise
    • 6–8 links a month plus a running digital PR programme
    • AI search visibility programme across ChatGPT, Perplexity and AI Overviews
    • Competitor displacement: which of their pages we take, and in what order
    • Pipeline-attributed reporting — sessions to signups to qualified pipeline
    • Monthly strategy call with your growth or marketing lead
    What you are paying for

    The pages your sales team already answers on every call — comparison, alternative and objection pages — built at 8–10 a month with links behind them, plus reporting that follows a session through to qualified pipeline. Content production sits inside the fee, not as a second invoice.

    6-month minimum. Content production is included, not billed on top.

    Get a scoped quote

The starting fee named on this page is ₹65,000 a month, plus GST, for the scope marked "Starts here". The full wording, and the add-ons, are on the pricing page. The work is done by Shruti Parashar, from Sonipat, for businesses in India. There is no office in Delhi, Gurugram or Noida.

The same service, without this industry, is the SEO page. The other half of this industry is Website design for colleges.

Questions

Questions colleges ask.

How much does SEO for a college cost?

₹65,000 a month, plus GST, for one college and its programmes. ₹95,000 a month, plus GST, when the programme set or the number of campuses is wide. ₹40,000 a month is the coaching-centre fee, not this one.

Can we publish a placement percentage?

Only with the year, the definition of the figure, and the college as the source. A number with no year is refused.

Will you say the college is approved?

Only in the words the college can point at. This practice does not invent an affiliation or a ranking.

Next

Send the site. The reply says whether this retainer fits.

If the business is outside colleges, or this scope is the wrong size, the reply says so. There is no calendar on this page. The form is the request.

Replies usually go out within one working day.