A property website that starts a brief.
For a brokerage, a small site about the firm and the areas. For a developer, a project site, priced as the larger build.
Starting fee ₹85,000, plus GST. The column marked on this page is that scope. The other published columns are below.
Two sites, because the sale is not the same.
A brokerage needs the firm, the areas, how it is paid, the people a client will meet, and a form that asks buy, sell or rent, plus a budget and a phone number. It does not need a fake stock of flats. The commission illustration on the SEO page is why that firm can fund ₹85,000. It is an illustration from Sirfbroker, not a measured average.
A developer needs a page per live project: location, unit types, what is actually approved, and a way to book a site visit. That is more than seven pages once there is more than one project, so it is the ₹1,50,000 build. RERA numbers, possession dates and prices are published only as the developer states them.
Property websites pretend to be portals.
What this build will not imitate.
- 01
A search box with nothing behind it
Filters imply an inventory. If the firm does not have one, the control is a lie.
- 02
Stock skylines
A photograph of a city is not a project. Project photography is the developer’s, or it is absent.
- 03
WhatsApp with no number
A button that does not reach a person is decoration. The phone and the address match the Google profile.
- 04
Listings copied from a portal
99acres and Housing are not a content feed. Instructed properties are entered by the firm and removed when the instruction ends.
What is built, by type of client.
The quote says which of these the project is. It does not include both for the brokerage fee.
- 01
Brokerage site
Five to seven pages. Firm, areas, people, how a brief starts.
- 02
Developer site
A page per live project, on the ₹1,50,000 scope. Approvals are the developer’s text.
- 03
Enquiry that qualifies
Buy, sell or rent, a budget, a phone number. Or a site-visit request on a project page.
- 04
Redirects
Area URLs that already receive enquiries are kept. A redesign does not throw them away.
- 05
Three months of management
Inside either fee. Care after that is ₹12,000 a month, plus GST, or it stops.
How a website project runs
Discovery decides brokerage or developer before a wireframe exists. The two are not designed as one template with a logo swap.
- 01
Discovery
What the business sells, who buys it, and what an enquiry has to collect. A booking tool or a catalogue that is not in the quote is named as out of scope.
- 02
Sitemap and wireframes
The pages listed on this page, and a wireframe of the enquiry path, before visual design starts.
- 03
Design
A layout for those pages, from scratch. Not a template with the logo dropped on.
- 04
Build
Responsive pages, a CMS a non-developer can edit, and basic technical SEO: titles, headings, speed, and schema that matches the content.
- 05
Content
A draft against the brief. Prices, clinical claims, legal explanations and project facts are the client's to correct before launch.
- 06
Test and launch
The form is tested into the inbox the client names. Old URLs that already receive enquiries are redirected. Three months of small edits are inside the fee.
The page outlasts the listing.
Listings the firm is instructed on can sit on the area page and be taken down when the instruction ends. A search that returns the city’s entire stock is a different product, and it is the larger-site fee only if the firm has the inventory and the rights. It is not a scrape.
Search after launch is SEO for real estate. The website makes the pages. The retainer keeps an area page current when the quarter’s instructions change. They are sold separately.
Brokerage pages, and the developer difference.
The developer rows are the ₹1,50,000 build. They are not quietly included in the brokerage fee.
- 01
Firm
Who the firm acts for, and how it is paid.
- 02
Area
A neighbourhood, with constraints. Instructed listings may sit here.
- 03
People
Who the client meets.
- 04
Start a brief
Buy, sell or rent, budget, phone.
- 05
Project
Developer only. Location, unit types, approvals the developer supplies, a site visit.
Features that match the instruction.
A portal feature is a different quote.
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Brief form
The fields a brokerage can act on. Tested into their inbox.
-
Project template
On the developer build, one template the developer can fill for the next project.
-
No empty filters
Search and map browse are built when there is inventory to search. Otherwise they are left out.
-
Facts as supplied
Prices, possession and RERA numbers are not written to fill a card.
No project is shown as a client’s.
The house in the image was generated for this site. It is not a listing and not a client’s property. No brokerage or developer result is published here.
A later portfolio piece would be the firm’s own pages, with permission, and without a claim about deals closed.
Real estate lead statistics sits in the research archive. That page is the US National Association of Realtors survey. It is not Indian buyer behaviour.
Published client work has to meet the case study standard. This page does not invent one to fill the gap.
₹85,000 for a brokerage. ₹1,50,000 for a developer.
The price in the page schema is the brokerage start. A developer is told the higher fee before any work starts.
GST on these services is 18%. Three months of management are inside the fee. Care after that is ₹12,000 a month, plus GST, or it stops. Domain and hosting are billed at cost.
One-time project fee, excluding GST. Billed 50% up front and 50% at launch. The number in the column is the fee for that scope.
- Starts here
Local Presence
A brokerage. Five to seven pages. Areas and a brief. No fake inventory.
₹85,000 project fee, plus GST
A fast, credible site that ranks in the local pack and turns a phone-first visitor into a call or a booking.
- 5–7 pages, designed from scratch — no template
- Content plan and page-by-page copy outline, written before design starts
- Local SEO built into the structure: service and location page architecture, LocalBusiness schema, NAP consistency
- Google Business Profile connected and optimised
- Lead form, click-to-call and directions on every page
- Enquiries piped into your CRM, inbox or WhatsApp — connected and tested
- Mobile-first build, Core Web Vitals pass
- GA4 and Search Console configured and verified
- 3 months of website management included — updates, backups, uptime and small edits
What you are paying forA site you own outright, structured so a local search can actually find it, with the content plan, the CRM connection and a quarter of management already inside the fee. No template licence, no page-builder subscription, no bill for the first small edit you ask for.
Around 3 weeks from content handover. After the included three months, website management is the care plan, or it stops.
Get a scoped quote -
Growth Site
A developer with project pages, unit types, and a site-visit enquiry.
₹1,50,000 project fee, plus GST
A site built to be added to — templates, a real CMS and an internal linking structure that can carry a content programme.
- 10–15 pages plus a CMS-driven blog
- Full content plan: page inventory, keyword mapping, briefs and a six-month publishing calendar you can hand to any writer
- Reusable service, location and landing page templates
- On-page SEO for an agreed target keyword set
- CRM integration — HubSpot, Zoho, Pipedrive or your own — with lead source and campaign passed through on every form
- Conversion tracking: events, goals and form attribution
- Speed and Core Web Vitals pass on every template
- Content migration and 301 mapping from the existing site
- 3 months of website management included, then 30 days of post-launch support on top
What you are paying forTemplates your team can publish against without a developer, a six-month content calendar to fill them, and leads landing in the CRM with their source attached. The build is the part that stops being a bottleneck — everything after launch is you adding pages, not paying for them.
Around 5–6 weeks. Includes one round of structural revision and two rounds of design revision. After the included three months, website management is the care plan, or it stops.
Get a scoped quote -
Larger site
A catalogue-scale inventory the firm owns and has the right to publish.
₹2,50,000 project fee, plus GST
A larger site: a design system, templates for a catalogue or a long content programme, and enquiries that land in the CRM with their source attached.
- 20+ pages on a documented design system
- Content strategy for the whole site: cluster map, page inventory, briefs and a twelve-month publishing calendar
- Templates for service, catalogue, comparison and location pages, ready for the team to fill
- A CMS so the business can publish without a developer
- CRM integration — Zoho, HubSpot, or the system the business already runs — with the source attached to every enquiry
- The enquiry path instrumented end to end, including the pages that should produce a conversation
- Full migration with redirect mapping and rank protection
- 3 months of website management included, then 60 days of post-launch support on top
What you are paying forA documented design system, templates the team can publish against, and a migration that maps the old URLs. The fee above is the fixed project fee for this scope.
8–12 weeks depending on page count and integrations. Scope is fixed in writing before the first invoice. After the included three months, website management is the care plan, or it stops.
Get a scoped quote
The starting fee named on this page is ₹85,000, plus GST, for the scope marked "Starts here". The full wording, and the add-ons, are on the pricing page. The work is done by Shruti Parashar, from Sonipat, for businesses in India. There is no office in Delhi, Gurugram or Noida.
The same service, without this industry, is the Website development page. The other half of this industry is SEO for real estate.
Questions about the build.
How much does a real estate website cost?
₹85,000, plus GST, for a brokerage site of five to seven pages. ₹1,50,000, plus GST, for a developer site with project pages. A catalogue-scale build is ₹2,50,000, plus GST. All three exclude GST, and all three include three months of management.
Can the site pull listings from 99acres or Housing?
Not as a copy of their inventory. The site shows properties the firm is instructed on, entered by the firm, and removed when the instruction ends. A scraped portal is a copyright problem and a duplicate-content problem.
Will you write the project descriptions?
A brief and a first draft, corrected by the developer before launch. Prices, approvals and possession dates are published only as the developer states them. This practice does not invent them.
Send the site. The reply says whether this build fits.
If the business is outside real estate, or this scope is the wrong size, the reply says so. There is no calendar on this page. The form is the request.
Replies usually go out within one working day.