A sketch of a product business that people find by its name and miss when they search the problem. Not a client. This is not a published client result.
These labels are the measures that would be checked. No figure is published, because no client result is on this page.
How client-reported, platform-measured and modelled figures are told apart — and what this page will not claim — is set out in the case study standards.
This page is not a client result. It describes a product business that has grown on referrals and is returned in search for its own name, and for little else.
The searches that matter in that situation are the comparisons, the alternatives, and the questions a sales call already answers. Those pages, when they exist, often belong to competitors and review sites.
Whether commercial pages are actually indexed, or whether the site hides them behind client-side rendering.
Which searches are close to a buying decision, and which are only the product name. Recorded sales calls can supply the objections. They are a research input, not a published result.
Indexation first, if that is the block. Then pages organised around the buying decision, with comparison and alternatives pages ahead of a general blog, because those are closer to an enquiry.
Internal links so a commercial page is not buried. Copy taken from what the business actually says on a call, so the page is specific to that product.
No client agreed to this write-up. No sessions, demo requests, or keyword counts are published. The labels above are the measures that would be checked. They are not figures.
The method this sketch follows is written up in the complete local SEO guide.
A sketch of a shop found by its brand name, with a catalogue that has outgrown the way the site is organised. Not a client.
A sketch of a multi-location business that ranks in one city and is hard to find in the others, with location pages that differ only by the town name. Not a client.
Tell me where search stands for the business. I will say which part of the work matters first, and what it would take.
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